Interview with Sébastien LE LAY, Group CFO at Extruflex
THE CHALLENGE:
As an international industrial group operating under a leveraged buyout (LBO), managing cash flow has always been a top priority for us, especially with financial obligations and senior debt repayments to meet. Facing significant payment delays, our goal was clear: reduce payment delays. This meant setting monthly targets and addressing the complexity of credit management across our multi-entity structure, which includes operations in France, Germany, the U.S., and the U.K., with expansion projects in Brazil and Hong Kong. We needed a robust, multi-entity, multi-language, and multi-currency solution. Additionally, manual processes were slowing down collections and complicating daily tasks.
" Cash flow management is crucial due to our financing structure and repayment deadlines. Managing overdue accounts is therefore a top priority for us. Our team was spending too much time on manual tasks-data extraction, email formatting, adding attachments-creating an urgent need for a more automated approach. "explains Sébastien Le Lay, CFO of the Extruflex Group.
THE SOLUTION
To meet these challenges, we chose My DSO Manager for its comprehensive international support and adaptability to our complex credit management needs.
" I compared several solutions, and My DSO Manager's ability to handle multi-entity, multi-language, and multi-currency requirements was decisive. "This flexibility allowed us to standardize processes across countries, and the scalable implementation of the platform has facilitated our expansion into new regions. Integrating My DSO Manager with Ededoc, our electronic document management system, further streamlined our operations. This integration allows customers to access their invoices via a secure portal, reducing disputes and improving transparency.
" Now, clients can no longer claim they haven't received an invoice-everything is available on the portal with full account details. "This transparency not only improved document management but also encouraged our teams to be more rigorous in maintaining client accounts. Additionally, My DSO Manager provided us with powerful analytical tools and dashboards that help us track collections, understand customer payment behavior, and forecast cash flow based on historical payment patterns.
" We can now see exactly how often each client pays and whether they are consistently delaying payments. "This visibility has empowered our sales team to engage more strategically with clients, sometimes renegotiating payment terms to improve cash flow. The platform also automated many previously manual tasks.
" My DSO Manager makes client follow-up incredibly easy, and our sales team appreciates this time-saving advantage. "Pre-configured, interactive email templates for payment reminders have allowed our team to save time and focus on more strategic aspects of their work. Finally, the support from My DSO Manager's consultants and project managers, who guided us through the initial configurations, played a key role in ensuring a smooth deployment. With each new implementation, the process has continued to improve thanks to configurations tailored to each country's specific needs and the preconfiguration of critical data for each new region.
THE RESULTS
Since implementing My DSO Manager, we have seen numerous benefits in our credit management processes. By setting monthly targets to reduce overdue accounts, we have gradually improved our aging balances.
" We're on the right track, and I'm confident that consistency will allow us to reach our full potential. "One of the most significant benefits has been the clearer understanding of customer payment behavior.
" We can now track how frequently each client pays and whether they're regularly delayed. "This real-time data has enabled our sales team to approach customer relationships more strategically, sometimes requesting early payments or renegotiating terms. This has had a significant impact, not only on reducing overdue accounts but also on lowering overall customer balances. Automating routine tasks has truly been a game-changer for us.
" The platform has saved us valuable time as tasks like data extraction and email formatting are now automated and perfectly aligned with our needs. "Moreover, with clients accessing their invoices through a secure portal, billing disputes have decreased, and communication has improved. We also appreciate My DSO Manager's intuitive dashboard, which consolidates all essential information at a glance.
" The interface is very user-friendly; as soon as we log in, everything is clear and easily accessible. "The platform makes it easy to track KPIs and generate reports, such as aging balances, helping us measure performance improvements over time. Finally, My DSO Manager has enhanced our company's professional image with clients.
" Overall, our clients have responded positively; they see it as a sign of professionalism, and it gives them easy access to their accounts. "This experience has also prepared the company for the upcoming transition to electronic invoicing.
Key Benefits:
- Improved cash flow and reduced payment delays through automated processes and real-time data.
- Simplified operations with a robust, multi-entity and multi-currency solution.
- Better transparency and communication with clients via a secure portal.
- Time savings and increased efficiency through automation of routine tasks.